Jay-Z Sells 50 Percent Of His ‘Ace of Spades’ Brand To LVMH

Jay-Z’s champagne brand has gotten a big boost from luxury brand LVMH with the latter announcing its purchase of a 50% stake in the brand. Jay-Z’s champagne company Amand de Brignac but its trade name is ‘Ace of Spades,’ known for its vibrant metallic bottles.

The brand has been performing well, and according to statistics- before the pandemic, the luxury drink sold out more than 500,000 bottles in 2019. The new partnership will see Moet Hennessy being distributed globally. The French brand has several premium wines and spirits under its company name, which includes the likes of Dom Perignon Veuve Cliquot, Krug, and Chateau d’Yquem.

In 2014 Jay-Z bought into Armand de Brignac after the company tanked following disparaging and racist comments made by an executive towards rap consumers. The company was boycotted from 2006 until Jay-Z stepped in. the company’s wines and spirits are made by the Cattier family, who boasts a rich tradition of crafting the beverage for thirteen generations.

According to the New York Times, the deal has been in the making since 2019 between the son of the LVMH house brand- Alexandre Arnault. Jay-Z, speaking of his relationship with the younger French mogul, said, “I view him as a person of high integrity. Always keeps his word, very punctual. These are some of the qualities I have myself.”

Despite the pandemic, there is optimism about people continuing to buy luxury beverages in comparison to other commodities.

Last week Arnault’s company and Savage X Fenty, owned by Rihanna, announced a hold on their fashion house mainly because sales of clothing have dropped dramatically, largely due to the fact that with the restaurant industry shut down and with people not having anywhere to go, there’s no use buying in-season fashion to wear later.

However, champagne and other alcoholic beverages seem to continue to enjoy sales, particularly as can be seen at events such as Verzuz, the President’s swearing-in, and the many indoor house parties kept over the Super Bowl weekend.

In January last year, Beyonce and Jay-Z arrived at the 2020 Golden Globes with two bottles of Ace Of Spades in hand. The power couple later poured their own champagne during the awards ceremony sharing it with some friends seating close by.

Drake and Zoe Kravitz Just Friends Rapper Shot Down Dating Rumors

Drake and Zoe Kravitz are just friends despite fresh rumors that they rekindled their relationship.

The pair were spotted partying together at the Netflix’s Golden Globes after-party on Sunday night. Footage surfaced on social media showing the pair getting cozy with their arms around each other while dancing to WizKid’s “Show You the Money.” Drizzy was also deejaying at the party which comprised of a bunch of celebrities. Sources close to the Canadian rapper shot down the dating rumors saying they have been friends for a long time.

“6 God and Zoe have been friends for a long time, I mean they go way back, so seeing them hanging out at a party doesn’t mean that they are hooking,” sources said. “He’s use to these types of headlines so he simply pays them no mind, it’s like he is just immune to it because at the end of the day people are going to say what they want.”

Drake and Zoe Kravitz sparked dating rumors from as far back as 2013 but nothing was never confirmed. Drizzy even namedropped her in his song “Star67” which was released in 2014 on his joint album with Future, If You’re Reading This It’s Too Late. During an interview with Andy Cohen last year, the actress was asked about her relationship with Drake where she confirmed that they are very good friends. She also called him a cutie while smiling, hinting that she may have the hots for him.

Drake has been linked to a number of famous women over the years and just a few days ago, rumors surfaced he and Nicole Murphy are dating after he was spotted at her 50th birthday bash over the weekend. Last year, he was linked to Jennifer Lopez just months after his split with Rihanna. He was even linked to Nicki Minaj at one point.

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